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Dian Soraya

Designer, co-founder, and knowledge mobilizer. Based in Jakarta.

User Experience Design & Strategy Web Development Communication Strategy Facilitation Knowledge management

I am a Creative Technologist and Senior UX Designer with more than 16 years of experience across technology companies and consulting practices. Throughout my career, I have been driven by a deep interest in knowledge: how it is created, shared, organized, and transformed into collective action. My work sits at the intersection of design, technology, and knowledge ecosystems, creating experiences that make learning, participation, and collaboration more accessible and meaningful.

I am the co-founder of Anotasi.org, an organization that creates safe and collaborative knowledge spaces for young people across Indonesia. Through Anotasi, I work to make social sciences and humanities more accessible while nurturing a generation that thinks critically and acts with care.

I also lead Lab Anotasi, a consultancy that helps organizations mobilize knowledge through communication, design, and technology. Through Anotasi and Lab Anotasi, I continue to explore how knowledge can move, transforming research, ideas, and collective reflection into meaningful social impact.

2022–Present
Now
Principal Consultant
Lab Anotasi
Research translation and communications consultancy helping organizations mobilize knowledge with clarity and compassion. Brand, communication, and experience strategy for non-profits and civic organizations.
2019–Present
Now
Co-Founder
Anotasi.org
Youth-led initiative fostering critical thinking and safe, collaborative digital civic spaces. Co-founded and led product design, growing user visits 600% within a year.
2024–2025
Product Design
ByteDance
POC Design for TikTok Shop Post-Purchase experience, South East Asia.
2022–2025
Senior Product Design Lead
Tokopedia
Led Tokopedia Fulfillment experience and crafted Javri, the AI Shopping Assistant. Fostered designer skill progression and established design excellence standards across the organization.
2021–2022
UX Manager
Blibli.com
Led product design across travel, B2B, B2G, enterprise, data platform, and design ops business units. Established Design Ops, standardized design process, and built specialist career paths. Managed a team of 20 with 8 direct reports.
2018–2021
Product Designer & Designer Empowerment
Traveloka
Built the B2B merchant platform for Traveloka Xperience, serving 15,000+ inventory items across 10+ subcategories. Also led designer empowerment: dual-track career path design, HCD training program, onboarding experience, and mentoring programs.
2017–2018
Creative Technologist
The Parts Journey
An immersive therapeutic VR experience merging narrative design with multisensory interaction. Exhibited at NYC Media Lab Summit 2018, Games for Change 2018, and Playtech.
2017
Teaching Fellowship
Parsons School of Design — The New School
Taught design at the MFA Design and Technology Bootcamp, the required immersive entry-point for the Parsons MFA Design and Technology program in New York.
2013–2016
UX Consultant
Somia Customer Experience
Customer experience consulting for local and international clients — from field research and heuristic reviews to design sprints and usability testing. Clients included Grab, Kaskus, Bank Mandiri, and more.
2010–2013
Design Director
Fostu.com (Fostu Digital)
Led creative direction at a Yogyakarta-based design studio focused on transforming bold ideas into impactful brand identities.
2009–2010
Web Designer
JogjaCamp
Crafted intuitive and visually appealing website designs, collaborating with developers to deliver seamless user experiences.
2026
Speaker & Facilitator — Desain, Teknologi dan Perubahan Sosial, Makassar Writers Festival
2026
Speaker & Facilitator — UX for Knowledge Mobilization, FIB Universitas Indonesia
2022
Speaker & Initiator — Neurodiversity, Designing an Inclusive Workspace
2021
Speaker — Communicating and disseminating research outside academia, FIB Universitas Indonesia, Jakarta
2021
Speaker — Neurodiversity awareness, Momentizing, Taiwan
2021
Speaker — Neurodiversity, Sixty Two Studio, Jakarta
2019
Mentor — Startup Breakthrough Bootcamp, Girls in Tech, Jakarta
2019
Speaker — The Art of Learning, Sharing Session, Blibli, Jakarta
2018
Exhibitor — The Parts, Unfolding Parsons DT Exhibition, New York
2018
Speaker — I Love You Byself, Symposium MFA DT, Parsons, New York
2018
Exhibitor — Games for Change, Parsons, New York
2018
Exhibitor — DT Playtech, Parsons, New York
2018
Exhibitor — NYC Media Lab Exhibition, New York
2017
Teacher — Parsons DT Bootcamp, New York
2017
Exhibitor — Major Major Exhibition, New York
2015
Speaker & Mentor — Ideabox Indonesia
2015
Facilitator — UX Growth Hack Jakarta, Comma Indonesia
2015
Facilitator — GDP UX Training
2015
Facilitator — Kaskus UX Training
2015
Facilitator — Telkomsel UX Training
2015
Mentor — Somia Academy UX Fundamental, Week 3rd
2014
Mentor — Ideabox Indonesia
2014
Mentor — UGM, Usability Testing
2014
Facilitator — XL Training
2014
Facilitator — Akademi Berbagi: Simple Usability Testing
2014
Leader & Facilitator — Bali Service Jam
2016–2018
Master of Fine Arts, Design and Technology
Parsons School of Design — The New School, New York
Fulbright Scholar 2016. Provost Scholarship recipient.
–2009
Bachelor, Industrial Engineering (International Program)
Universitas Islam Indonesia
2016
Fulbright Scholar
2016
Provost Scholarship — Parsons School of Design
2013
Changeventures Fellowship